Ideal Shopping Direct PLC
Ideal Shopping Direct is a fast growing TV and internet retail enterprise that runs three major shopping channels presented on Freeview, Sky and Virgin. Having established a successful business in catalogue retailing in the 1990s, Ideal Shopping grasped the opportunities presented by the advent of digital broadcasting and launched its first 24 hours a day shopping channel in 2000.
Since then the company has grown dramatically, now employing over 500 staff and operating a television home shopping network that reaches 18 million people in the UK. It is based in Peterborough, where all filming, presenting and production activities take place, and its core IT services, comprising back office and data storage facilities are also located there.
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